Satisfaction Level of the Debit Card Users in Bangladesh

Mst. Tamanna Akter; Prof. Md Abdul  Hannan Mia

doi:10.18533/job.v8i02.309

Authors

Mst. Tamanna Akter Department of Business Administration, Leading University, Sylhet
Prof. Md Abdul Hannan Mia Department of Management Information Systems, University of Dhaka

DOI:

https://doi.org/10.18533/job.v8i02.309

Keywords:

Debit card, Debit card users, User satisfaction, Debit card providers

Abstract

Debit card, nowadays, is an essential instrument in the modern digital society. However, researchers still need to discuss the satisfaction level of debit card users in a digital society. This article aimed at measuring the satisfaction level of the debit card users of the four selected commercial banks. A survey of randomly selected 200 samples from four banks was undertaken to pursue the above objectives. Data were collected through a predefined set of questionnaires for the analysis. SPSS analyzed data to describe the variables and develop a model. Findings revealed a positive relationship between debit card user satisfaction and the independent variables (cash withdrawal through ATM, internal transfer money, purchasing goods and services through Point of Sale (POS), paying monthly bills and avoiding spending more money). The study suggested that debit card providers should decrease service charges, add more features, increase security, responsiveness, and network services and establish adequate bank booth services, which make customers more satisfied.

Author Biography

Prof. Md Abdul Hannan Mia, Department of Management Information Systems, University of Dhaka

Professor
Department of Management Information Systems
University of Dhaka

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