Using social media for managing organizational knowledge, learning and innovation: in the perspective of Samsung


  • Md. Mahathy Hasan Jewel Associate Professor, Department of Marketing, Jagannath University, Dhaka, Bangladesh



Knowledge, Learning and innovation., Social Media


Organisational learning is a broad concept and it has evolved over time. However, based on context and characteristic of the user organisation, the learning technique and process differs significantly. Whichever learning model a company employs, Knowledge Management (KM) remains an important business practice for all. With the advent and popularity of Social Media (SM), KM is becoming more and more dependent on the use of varied social online networks. Nevertheless, the issue of innovation though social media surrounded knowledge management is a matter of debate among scholars. This case study has explored this issue in the context of Samsung Group.


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Case Study